Amazing opportunity from Covid for big Planned Gifts by year’s end!


Gift planners and major gift fundraisers, please read this quick post very carefully – it may enable you to close a few huge irrevocable planned gifts by year end.

Recently, a client and myself were discussing a large bequest commitment for a big naming opportunity with a donor – we needed ask the donor how much he would consider putting in an irrevocable vehicle and how much cash (the naming opp was too prominent to be just a bequest commitment).

So, I was armed with a CRT pitch. The donor has a lot of investments and I pitched creating a CRT where the investments can stay with the same brokerage, he could co-trustee and oversee the investments – pretty seamless, he continues to control the assets, probably from the same online account, and he is on board with a large irrevocable piece to pie.  Maybe a $1 million CRT!

Problem was that he still felt uncomfortable with the CRT – sounded too complicated to him (and, to be honest, it is – it would have to be a CRUT and CRUTs need a lot oversight…).  Then, he said what about my house.  Could he give a percentage?

Then it hit me!  Life estate!  Let’s say house is worth $1 million, donor in his 60s, the income tax deduction is around $700,000!  This donor is a high earner – let’s say he is making $500,000 a year, plus some investment income – ok, round down to a $500,000 AGI.

Guess what? Special Covid year rule – individuals can deduct up to 100% of their AGI – this year only rule!  Meaning, this donor by having his attorney change the title to his house (reserving a life estate for himself, remainder interest to the charity) will probably receive a $125,000-$150,000 income refund this year – maybe as early as April!! (He almost certainly pays plenty of taxes during the year).  Aha – not a bad place to start talking about a cash component? How about the income tax refund as his first year cash pledge?

Guess what? This life estate gift (facts obviously changed!) is very likely happening, this year!  Why? Because the benefits to the donor were clear – he had no problem dedicating his house to the charity towards his ultimate gift, goes towards that commitment as an irrevocable part, and he gets a really big refund!  Any deduction not used, carries over until next year.

What do you think?  If you have any donors who are already committing significant amounts of their estate to your charity, are still high earners, why not bring up this great opportunity.  Life estate deductions are very high. And, don’t forget that you could probably secure an additional cash gift based on the refund!


And, guess what – the donor just told us that the life estate has to be done by the end of the year! Surprise, surprise.


Election Hysteria or Hype? What fundraisers and planned giving officers need to know going into the elections – Guest Speaker: Jonathan Blattmachr

Don’t miss this very special live web presentation from renown estate tax attorney Jonathan Blattmachr for fundraisers and planned giving officers:
Date/Time: Oct. 28 at 12:30 pm EST  (1 hr. presentation with Q&A) 
Jonathan Blattmachr is one of the most well known and respected experts in estate tax law.  This session is specially geared towards fundraisers and planned giving officers – to help you anticipate and understand what is at stake for your major gift donors in this upcoming election.  Jonathan will also cover the latest charitable estate planning techniques.  Don’t miss this opportunity to hear first hand from the top national expert in this area.
Thank you as always for considering our programs.
Best regards,
Jonathan Gudema, Esq.
Principal, Planned Giving Advisors, LLC

Free Webinar Recording Link – Discovering Spectacular Success with a Planned Giving Survey

Yes, here is the link to a webinar recording that I usually charge for: Discovering Spectacular Success with a Planned Giving Survey. Why am I giving away something that I usually get paid for?

The reason is that I have decided to create a Zoom Cohort this fall to help up to 28 nonprofits actually create and launch and fine tune their own surveys! If you knew how much it costs to use a 3rd party to do this, you would see that my program is about a 90% to 95% savings or better.


This cohort will meet every 3 weeks for up to 1.5 hours – going through developing your questionnaire, your email and/or letter, your platform for online surveys, design and other issues for hardcopy surveys, and who to email or send it to. Watch the above free webinar and think about what I offering – it is actually an incredible offer.

Of course, please also check out our other early Fall programs:

Virtual Donor Cultivation Events 2-Part Workshop – Learn how to design meaningful and engaging virtual donor experiences on Zoom – If you have not started using Zoom and similar technology with your donors, this is an amazing opportunity to experience first hand how Virtual events and meeting can keep the connection alive with your donors Starts September 15th.

Planned Giving Boot Camp 6-Part Webinar Training – Sept Oct 2020 – This is our most popular A-Z planned giving training program – over 3,000 fundraisers have participated in the course since 2014. SPECIAL OFFER – $350 FOR YOUR ENTIRE TEAM (UP TO 16 PEOPLE). Starts September 16th.

Space is limited in all of these program – don’t wait until the last minute to register.

Thank you as always for considering our programs.

Best regards,

Jonathan Gudema, Esq.

Back by Popular Demand

As I wrote a few weeks ago, this Virtual Donor Cultivation Events program was a “watershed” event for me, as I realized that I finally need to accept and get acclimated to using this technology. The more exposure to virtual event possibilities, and the more experience you have with it, the better you will be prepared for this inevitable change to our work lives!

Since we sold out last week’s program, and we have been asked to offer it again, have new dates for September!