Thank you to Michael Rosen, Russell James and Greg Warner for this interesting piece. Take a look at that chart!
Many nonprofit professionals have long believed that those who make charitable bequest commitments will be less likely to make an annual fund gift. The fear, held by CEOs and CFOs in particular, is that legacy gift donors will feel they have already done their part and, therefore, will no longer be receptive to annual appeals.
Now, new evidence busts that planned giving myth once and for all!
As researcher Russell James, JD, PhD, CFP will explain in an upcoming free webinar hosted by MarketSmart, not only will legacy donors continue to support their favorite charities on an annual basis, their support will actually increase once they have made their planned gift commitment, as indicated in the following graph:
Among those who have added a charitable beneficiary to their estate plan, the average annual charitable giving before making the estate gift commitment was $4,210. After making the estate gift commitment…
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