Try anything new lately with your planned giving marketing? Let’s face it, we are in a field that is a mixture of marketing and sales along with slowest form of gift development. On top of that, we have a country full of people not yet ready to address their own mortality (less than 50% have wills), and a retiring boomer population that is probably more resistant to this issue than their predecessors. And, of course, nonprofit bosses need results now, not in 10 years.
Where does this leave the planned giving professional?
Scrambling for ideas!
Please take this one question poll – and most importantly, add an idea or two to the “other” space!! The more participants, the better! I will share the results and discuss more in upcoming posts about the newest ideas that are working for your peers.