I know I might start sounding like a broken record but I can’t ignore the only marketing method that I have come across in my 20+ year planned giving career that not only gets results – but gets massive results.
As I am preparing for a new webinar next week (Wednesday, August 3, 2016!) on this topic for our Beyond the Planned Giving Boot Camp program, I started looking over the results for about 15 organizations and I am just stunned. 50-200 new planned giving donors revealed? 1,000 to 3,000+ qualified leads for potential planned gifts? This are some of the ranges of responses I am seeing. Some big organizations, some small. Some just email, some just hard copy surveys sent.
More to come on this topic. In the meantime, if anyone from your team wants to sit in on this particular session, I have decided to open it up for single session registration (as opposed to forcing you to take the whole course!). If you have any interest, click here to see more or register!