There are plenty of really nice planned giving websites out there and plenty of not so nice ones. Every time I go call someone in the industry, I go to their website, see how fast I can find them, check out if their site is up to date, how it looks, etc…
(MOST OF THE TIME THEY ARE WOEFULLY OUT OF DATE – YESTERDAY, THE FELLOW I WAS CALLING WASN’T EVEN LISTED ON THEIR SITE EVEN THOUGH HE HAS BEEN ON THE JOB AS THE HEAD OF THE PROGRAM FOR 6 MONTHS! HIS PREDECESSOR WAS THERE, THOUGH!)
So, today’s call to a former colleague wins the award for possibly the nicest planned giving website that I recall seeing (City of Hope is a close second). Note: neither Hadassah’s or City of Hope’s sites are standard canned ones. Hadassah’s was written and designed by their Planned Giving staff with some extras from Stelter and City of Hope had help from a consultant and Market Smart.
Take a look around Hadassah’s planned giving pages by clicking on the picture or the url below it – to me, this is how your planned giving pages should look and feel. It is not canned at all (or least any 3rd party material is secondary), it has great pictures and donors stories and quotes, and it directs you on what to do and who to contact throughout!
Next challenge: how do you get people to your beautiful planned giving website and convert them into prospects?!