JNF, the recipients of this huge bequest (click link under the title to see article), are known in planned giving circles as having one of the best (and most aggressive) charitable gift annuity programs in the country. The reality is that bequests and charitable gift annuities go hand in hand – promotion of both as well as other planned giving options all build on each other so it’s no surprise to see such a large bequest come their way.
Well said…and… getting the word out about one’s mission is paramount for any planned gift, and one at which JNF excels.