I always kvell (Yiddish for experience joy for someone else’s success) a bit when I see former clients – even the little guys compared to some of the fundraising giants out there – reel in a really big planned gift.
The following article is an amazing example of how even the ordinary fundraising shops – typically without planned giving staff and little planned giving budget – can cultivate and celebrate “transformative” planned gifts. This one is a $5 million bequest intent to SUNY Oswego:
http://www.oswego.edu/news/index.php/site/news_story/possibility_bequest
If you are a small fundraising shop, you can do it, too!